Authors : Yu-Teng Jang and S. Ernest Chang
Abstract: The purpose of this study is to propose a module-based website design model containing various functions with corresponding guidelines and suggestions from an integrated perspective of management and Information Technology (IT), for Non-Profit Organizations (NPOs) to operate (i.e., construct, maintain, and re-design) their websites. By adopting this model, NPOs will be able to clearly re-examine their website operations and select more suitable information and mechanisms to provide on. It is also suggested in our model to take advantage of standardized interfaces and mechanisms (which have characteristics such as Open standards, reusable components, visual-based, module-based, etc.) for achieving the goal of efficiently and effectively constructing and operating NPO websites. In addition, for the purpose of verification, and under an unexpected time constrain, we quickly developed a website prototype fully based on our model, and submitted it to a charity-related contest. During a relatively short five-day span, we were able to succeed with a "second highest votes" ranked result, which surprisingly showed us the potentials and feasibility of this model. This model could also be applied to other NPOs as a valuable reference for their management and e-commerce project teams to successfully design and implement their e-commerce initiatives.
Yu-Teng Jang and S. Ernest Chang , 2006. A Substantian Model for Success in Operating Non-profit Organization Websites. Asian Journal of Information Technology, 5: 176-182.