Authors : Riadh Ladhari
Abstract: The purpose of this study is to analyze the interplaying role of cognitive and affective determinants of satisfaction. The proposed conceptual model suggests that perceived performance influences pleasure and arousal, arousal adds activation intensity to pleasure and performance and pleasure impact on satisfaction. The model is supported by the experience of 127 people who saw the 2002 science fiction movie Minority Report. Our results confirm prior findings on the role of affect in satisfaction and highlight the role of arousal as an amplifier of the effect of pleasure on satisfaction with hedonic products.
Riadh Ladhari , 2007. A Study on the Determinants of Satisfaction with Hedonic Products . International Business Management, 1: 47-53.