Authors : Lim Lay Lee and Suhaiza Zailani
Abstract: This study to validate the measures for the determinants that influence the student’s intention to enroll an online MBA program, in particular USM online MBA. About 180 questionnaires were distributed to the adult who has obtained at least a bachelor’s degree and the response rate of 67% was obtained. The analysis was carried out by using factor analysis. It was also found that the initial four constructs with total of 13 items for learner’s characteristics had been reduced to 8 items which were grouped under three factors, the original four constructs for institutions characteristics reduced to three, technology characteristics were initially grouped under three constructs had been reduced to 10 items contained in two constructs by combining the construct of perception of usefulness and ease of use into one. The remaining two variables remain the same. Accordingly, the study provides reliable measures so that the relationships between the independent and dependent can further be analysed in order for the Graduate School of Business as well as other policymakers in the field of higher education can have insight into what is taking place in the domain of virtual campuses and means to set up a sustainable initiatives and strategies for a successful online education.
Lim Lay Lee and Suhaiza Zailani, 2010. Validating the Measures for Intention to Enroll an Online MBA Program. International Business Management, 4: 124-133.