Authors : H.T. Iwarere
Abstract: One of the poor performances of manufacturing firms in Nigeria is attributed to insufficient market demand. This study examines, how special order pricing can be successfully introduced to improve contribution margin. The findings reveal that special pricing decisions are better means of reducing idle capacity and that this technique can be successfully introduced if the country achieve economy stability and favourable operating environment are introduced by the government.
H.T. Iwarere , 2010. Special Pricing Decisions as Instrument for Improving Companies’ Performance in Nigeria. International Business Management, 4: 99-104.