Abstract: The purpose of this study is to determine the influence of entrepreneur orientation on franchisee satisfaction and performance from franchisee perspective. The research methods used in this research is qualitative method. The research was conducted on an educational franchise industry in Indonesia with franchisee as the unit analysis. This study utilizes online questionnaire by taking a sample using simple random sampling. Data analysis was performed using Structural Equation Model (SEM) and processing using program WarpPLS 3.0. Results of this study stated that in the hypothetical sample of education franchise industry in Indonesia, entrepreneur orientation determines the franchisee satisfaction but it does not determine franchisee performance. Further finding showed that entrepreneur orientation is a moderating variable between satisfaction and performance. The main practical implication is the entrepreneurial orientation needs to be owned by a franchisee to be successful in running a franchise business. This study contributes to the entrepreneurial orientation of franchisees determining the success of the franchise system.