Authors : Ahmad Bashawir Abd. Ghani and Muhammad Subhan
Abstract: This study elaborates a conceptual model of partners’ assessment of the performance of their co-partners in a collaborative business relationship. The model’s usefulness has been illustrated through a study of 12 collaborative arrangements between Australian and Malaysian firms. The results show differences or gaps in partners’ expectations and perceived performance of their co-partners. The perceptual gaps have been explained with reference to differences in motives of collaboration, intensity of interaction, cultural differences, as well as the active involvement of a catalyst in the development of the relationship. The study also, draws attention to the policy and strategy implications of the empirical evidence.
Ahmad Bashawir Abd. Ghani and Muhammad Subhan, 2013. Partner’s Assessment Model on Strategic Alliance Mechanism Between Developed and Developing Country: The Case of Australia-Malaysia Based Firms. International Business Management, 7: 234-246.