Authors : Elhameh Aghaverdizadeh, Mohammadreza ZamzamiSotudeh and Mahnaz Kargar
Abstract: Today electronic banking is going to be a very important and integral part of banking system. It also, has a great effect on performance and efficiency of banking system. To achieve an efficient banking, there have to be some knowledge and information about the effective criteria related to the system. Therefore, this study was conducted using Analytic Hierarchy Process (AHP) to find what criteria are important to electronic banking system. First a pair-wise comparison matrix was developed and sent to the bank staff of bank Saderat. Afterwards, the responses were gathered and analyzed in expert choice software and finally the responses were combined to calculate the importance weight of the criteria. According to the results, the criterion security and reliability had the highest value (0.282) criterion satisfaction of costumers had the value of 0.228, the criterion training had the value of 0.211 and the criterion awareness had the value of 0.175 which are the most important criteria, respectively. The other two criteria, quality and quantity and convenience had the value of 0.064 and 0.040, respectively and thus are not so important to the system. As a conclusion, the result of this study can be helpful to managers when deciding to use electronic systems in their banking system.
Elhameh Aghaverdizadeh, Mohammadreza ZamzamiSotudeh and Mahnaz Kargar, 2013. A Multi-Criteria Analysis of Factors Affecting Performance of Electronic Banking in Iran. International Business Management, 7: 414-418.