Authors : Claudimar Pereira da Veiga, Cassia Rita Pereira da Veiga, Anderson Catapan, Luiz Gustavo Nasser Veiga, Heitor Takashi Kato, Ubirata Tortato and Wesley Vieira da Silva
Abstract: Among the management practices by category, the assortment planning is one of the most used, since it allows, for example the elimination of products with low profits that occupy physical space that could be destined to the exposition of other products. The Assortment Planning (AP) helps on the decision-making about the limitation of the spaces on the gondolas and shelves, about the investment for storage, about the quantity of launchings and about the progressive increase in the number of categories. In such context, the goal of this research is to investigate the possible effects of the AP in the point of view of the supply chain management. Specifically, the study intends to analyze the consequences of the implementation of a strategic tool of reduction by assortment applied by a company acting in the retail of desserts in the market of South Brazil. It talks about an investigative and explanatory study of case almost experimental with the use of qualitative and quantitative historical data, direct observation and meetings with the sales executives. The results show that the decisions that the assortment planning assume in a leading role in the supply chain management as a whole, since the goal for the retailers and manufacturers, to get the clients loyalty when offering a balance among the variety, depth and level of service. The reduction of 35% of the used assortment generated an increase of 12.46% in the volume of sales and 12.48% in the billing between 2011 and 2012. This research contributed with an extensive bibliography about the theme and it helps a better understanding in the Brazilian retail.
Claudimar Pereira da Veiga, Cassia Rita Pereira da Veiga, Anderson Catapan, Luiz Gustavo Nasser Veiga, Heitor Takashi Kato, Ubirata Tortato and Wesley Vieira da Silva, 2014. Assortment Planning as a Strategic Tool in the South Region of the Brazilian Retail. International Business Management, 8: 172-182.