Authors : R. Melba Kani and A. Merlin Thanga Joy
Abstract: The 21st century is enhancing the complexities of life, therefore customers are demanding additional convenience from service industry and banking sector is also not exception to it. During this regard, ATM is one in every of the most effective offered by banks which offers a convenient way to customers to avoid frustrating queues in banks. Attributable to increasing competition its essential for banks to know about the customer adoption of ATM service and their satisfaction level for the same. This study provides information regarding the satisfaction level, awareness level and problems faced by customers while using ATM services. To provide findings and suggestions on recent features available in ATM. Analyzing sample of 352 consumers’ responses who have been interviewed personally through structured survey in 32 districts of Tamil Nadu India. This study, uses convenient sampling technique where samples have been selected on the basis of certain criteria.
R. Melba Kani and A. Merlin Thanga Joy, 2014. Issues and Challenges Faced by ATM Customers of Commercials Banks in India. International Business Management, 8: 76-84.