Authors : Mohammad Hassan Ahmadi, Mohammad Reza Aslani, Mariam Akhavan Khrazian and Hossein Morid Sadat
Abstract: The quality of e-Services is among the factors which can enhance attractiveness, lead to free and wider choice of clients and provide a basis for comparison of products. These conditions result in generation of a safe and secure setting for increase of clients’ trust and their higher loyalty to an organization. The results of different studies show that one of the most significant reasons of reduction of internet shopping among customers is their lack of trust. But is evident now is the fact that online financial services have experience significant prevalence compared with other numerous aspects of electronic business. The objective of present study is to better present the effectiveness of strategy of e-Service quality on e-Trust of bank clients. To fulfill this objective, Hekmat Iranian Bank was studied. In the present study, descriptive and analytical comparison by using Cochran’s formula was applied to analyze the viewpoints of 384 bank clients as the statistical sample.
Mohammad Hassan Ahmadi, Mohammad Reza Aslani, Mariam Akhavan Khrazian and Hossein Morid Sadat, 2015. Strategy of Banking Organizations in Providing Better e-Services and their Effect on Creating Clients’ e-Trust (Case Study: e-Banking Services of Hekmat Iranian Bank). International Business Management, 9: 1297-1303.