Abstract: The study deals with the issue of qualitative modelling of individuals’ potential in organisations using purposive and permanent development of their knowledge, skills, talent, wisdom and personal competencies. In the theoretical part, it puts stress on a thorough understanding and explanation of the contents of these categories (concepts) and examines mutual links among them. In the methodological part, the study presents the results of our questionnaire survey conducted on a sample of 484 active respondents in Poland. There are the most important results presented with respect to the examination of three hypotheses set in contraposition (position occupied by the respondentsdoes not affect the level of their knowledge about the functioning of the knowledge management strategy in organisations; the knowledge management strategy developed depends on the size of the organisation; employees do not receive assistance from the side of their colleagues in developing own knowledge). In the creative part, there are presented verbal and graphical models of knowledge, talent, wisdom and personality development competencies. Model consists of three segments. Central segment examines the relationships between genetic make-up of individual, his knowledge, skills, talent, wisdom, performance and intellective competencies. We understand wisdom as a unique form or dimension of talent an individual develops the whole life. The left segment of the model is dedicated to the recommended activities and elements the individual himself may initiate in his development. The right segment shows the role and measures recommended (including procedural) that organisation as an employer should implement, so that the cultivation of its employees was truly effective and contribute to the organisation success.