Authors : Amiruddin Ahamat and Siong Choy Chong
Abstract: This study examines, how entrepreneurship research can be conducted using different methodological approaches. Utilizing the qualitative method, multiple sources of evidence were experimented, drawing upon industrial reports, structured interviews, in-depth interviews and observations from a range of case studies. The results suggest that the investigation of complex issues such as recognition, discovery and creation of entrepreneurial opportunity contribute to the range of methodologies available which guide researchers to systematically frame their studies to achieve the intended research objectives. A systematic literature analysis comparing different types of qualitative methodological approaches is however, required to shape a wider discussion in this area.
Amiruddin Ahamat and Siong Choy Chong, 2015. Multi-Methodological Approaches in Qualitative Entrepreneurship Research. International Business Management, 9: 601-612.