Authors : Bachtiar H. Simamora, M. Jerry and Rudy Aryanto
Abstract: Celluler industry is one of the fastest growing businesses in Indonesia. PT XYZ is one of the largest member of PT XYZ group that serving Indonesian celluler market about 60%. The assessment of organizational culture is needed to develop a culture congruent strategy to cope with increasing market demand as well as continues fierce competition among the companies serving the celluler market in Indonesia. This study describes research in the major cellular companies operating in Indonesia namely PT XYZ aimed at identifying its current and preferred organizational culture. Using Quinn and Rohrbaugh competing values framework, the overall cultural profiles and dominant characteristics of the organizations was determined through a personally emailed survey employing the Organizational Culture Assessment Instrument (OCAI). The results show that clan culture almost no difference between current and preferred, adhocracy currenly 21.25 is expected become 23.81, market currently 27.7 is expected become 30.23 and hierarki currently 23.97 is expected become 18.14. These results clearly explain what are the dominating hierarchy culture in company and the most preferred cultural archetype in majority of people in the company. The results could be used be PT XYZ to design its’ strategy that congruence with this resuls and to explain if there is indication of a misalignment between what employees think is needed and what is perceived to exist.
Bachtiar H. Simamora, M. Jerry and Rudy Aryanto, 2015. Organization Assessment Using Organizational Culture Assessment Instrument (OCAI) of PT XYZ a Celluler Company in Indonesia. International Business Management, 9: 645-652.