Authors : Aleksandra Yu. Mukharlyamova, Ksenia A. Holuyeva, Ljdokova G. Mikhaelovna and Ismailova N. Irkinovna
Abstract: This study deals with the research of emotional sphere features manifestation in small businessmen in trading business from the perspective of gender and sexual identity. Purpose experiments to identify and justify the differences in the manifestations of the emotional sphere of entrepreneurs, men and women. To achieve the objective theoretical and empirical research methods were used: analysis and systematization of the literature on the topic of research, testing method, statistical methods of data analysis (Pearson correlation coefficient as well as the statistical Student’s t-criterion). The study confirmed that most entrepreneurs have an androgynous type of gender (79% male, 82.8% female). Total 63.2% of entrepreneurs-men have an average level of risk while the majority of women (44.8%) have a low propensity for risk-taking. In stressful situations and entrepreneurs-men (89.5%) and women entrepreneurs (93.2%) have a high level of self-control. High levels of emotional stability is shown at 57.9% of entrepreneurs-men and 37.9% of women entrepreneurs. In the diagnosis of mental states and properties, it turned out that the scale "reactive aggression" is most pronounced and dismissed from the normal range both with men and women. During the correlation analysis between the studied parameters some backbone properties were identified. According to the study of modern risk readiness of entrepreneurs, we can conclude that the risk appetite is not a typical feature of the entrepreneurs in the field of trade business but women entrepreneurs are very cautious in situations of uncertainty. Both men and women entrepreneurs are characterized by a high level of regulation in stressful situations, emotional stability. Thus, we can say that male entrepreneurs and women entrepreneurs were not statistically different in the studied parameters. However, men have more pronounced masculine features than women. The similarity of the emotional sphere of entrepreneurs-men and women entrepreneurs may be due not only to one kind of activity that requires certain qualities but also due to the features of gender identity of modern men and women, more prominent manifestation of androgynous traits of most people, blurring of the boundaries of typically male and typically female behavior. The findings of the research can be used to further study the features of entrepreneurship, particularly in the field of trade business.
Aleksandra Yu. Mukharlyamova, Ksenia A. Holuyeva, Ljdokova G. Mikhaelovna and Ismailova N. Irkinovna, 2015. Features of Emotional Sphere of Entrepreneurs in Trading Business. International Business Management, 9: 877-884.