Authors : E.N. Kamyshanchenko, M.V. Selyukov, N.P. Shalygina and I.A. Shok
Abstract: Now a days, branding is an effective tool enabling the region to determine not only its uniqueness, originality, “flavor” or being memorable consumer but also it enables to have a positive impact on the development of investment attractiveness of the territory, increase reputational capital of the region as a whole to improve its competitiveness in the domestic and global markets. Under these conditions, the development of the brand in the region is not only a fashionable trend of Russian regional policy but also the need to re-create an attractive image of the region, enhancing its competitiveness. Approaches to the development of tools brand development of the region in the Russian Federation (on the example of the Belgorod region) are presented in this study. These tools should enhance region’s competitiveness, create the conditions for sustainable socio-economic development of the territory.
E.N. Kamyshanchenko, M.V. Selyukov, N.P. Shalygina and I.A. Shok, 2015. Tools for Effective Brand Formation a Factor of Socio-Economic Development of the Region (For Example, the Belgorod Region). International Business Management, 9: 943-947.