Authors : Behrouz Skandarpour, Manouchehr Manteghi, Younes Nazari and Rezvan Ahadi
Abstract: Banks requires paying special attention to the organizational citizenship behavior to compete in today’s rapidly changing environment. This leads to customer retention and improving financial performance and profitability. On the other hand, the employer brand is a long-term strategy to attract, retain and develop human resources that can be one of the effective factors on the citizenship behavior. Research has also shown that one of the necessary infrastructures for OCB is job engagement. Therefore, this research is focused on investigating the impact of employer brand on organizational citizenship behavior as well as assessing the mediating role of job engagement in the relationship between employer brand and citizenship behavior. The target population includes all staff of central branch of Tejarat banks in Tehran. The sample under study consists of 196 employees of central branch of Tejarat bank. Sampling is performed according to Morgan’s table. The study is a descriptive research of correlational type and a researcher-made questionnaire is used to collect data. Data analysis is conducted using equation modeling in LISREL Software. The results show that employer brand and job engagement affect citizenship behavior and also the employer brand affects job engagement.
Behrouz Skandarpour, Manouchehr Manteghi, Younes Nazari and Rezvan Ahadi, 2016. The Mediating Role of Job Engagement in the Relationship Between the Employer Brand and Citizenship Behavior. International Business Management, 10: 1833-1841.