Authors : Mohammad Mahmoudi Meymand and Omid Khani
Abstract: Considering that entrepreneurial marketing composed from two concepts of marketing and entrepreneurship and entrepreneurial marketing is very important for new firms and entrepreneurial projects that need to financial resources attract and it can be an effective method for provision of budget of such projects. Due to the importance of this issue in this research has been tried review to entrepreneurial marketing role in the field of financial resources attract in bank of industry and mine that is vanguard in collaboration with innovative and entrepreneurs companies in Iran. For accomplish this, first due to the literature review and research literature was conducted survey to confirm its validity by 4 people from academic experts in the field of marketing and Cronbach’s alpha was used to determine reliability. That amount was 0.83. This questionnaire was broadcast between 224 persons managers and employees from the branches of Bank of Industry and Mines in Tehran. The results showed that 5 factors of marketing mix, strategy and planning, organizational factors, systems and methods monitoring and evaluation of entrepreneurial marketing are effective in attracting financial resources for entrepreneurial projects in bank of industry and mine.
Mohammad Mahmoudi Meymand and Omid Khani, 2016. Entrepreneurial Marketing Role in Finance of Entrepreneurial Projects Attracting in the Bank of Industry and Mine. International Business Management, 10: 2160-2165.