Authors : Saeid Dehyadegari, Asghar Moshabaki Esfahani, Asadollah Kordnaiej and Parviz Ahmadi
Abstract: The use of the veil in Islam is the responsibility of the Muslim women in order to use it in the community while socializing with men.Islamic Veil is not a certain cloth but is a certainclothing and different clothes that observe known criteria are known as veil clothing. According to the existing theories, the purchase intention of a product is closely related to the product use. This study reviewed the literature, determined the variables of Islamic veil involvement, religiosity and subjective norm and examined their relationship with the purchase intention of veil clothing. Results showed that there is a positive significant relationship between the variables of Islamic veil involvement, subjective norm and religiosity. Moreover, there was a positive significant relationship between the variables of Islamic veil involvement and purchase intention of veil clothing. The results did not confirm the direct relationship between the variables of religiosity, subjective norm and purchase intention of veil clothing.
Saeid Dehyadegari, Asghar Moshabaki Esfahani, Asadollah Kordnaiej and Parviz Ahmadi, 2016. Study the Relationship Between Religiosity, Subjective Norm, Islamic Veil Involvement and Purchase Intention of Veil Clothing Among Iranian Muslim Women. International Business Management, 10: 2624-2631.