Authors : Salwani Jaafar and Norasmah Othman
Abstract: Retail industry is one of the rapidly growing commercial sectors and has contributed significantly to the country’s economic growth. Since 1980s, Malaysia’s retail scenario began to shift from small and medium scale retailers to large retail businesses due to the presence of hypermarkets. Nowadays, hypermarkets have been expanding rapidly whereby their locations are not only concentrated in big cities but also in the suburbs. Thus, this study aims to identify the level of resilience of the local small retailers that operate in an environment where the presence of foreign hypermarkets poses a threat and pressure of competitiveness. This study focuses on the elements of resilience comprising of internal element which is the self-concept factors and external element which is the retail element factors. Quantitative method was used to collect and analyze data involving 130 sample of small retailers who have been identified as facing competition with hypermarkets. Results indicated that both elements of the small retailers’ resilience were at a high level and therefore, the overall level of small retailers’ resilience was also at a high level. This shows that small retailers are able to compete and pursue their business in the competitive scenario of hypermarkets.
Salwani Jaafar and Norasmah Othman, 2016. Resilience of Small Local Retailers in the Presence of Hypermarkets. International Business Management, 10: 451-455.