Authors : Mohammad Reza Salemi and Farshid Namamian
Abstract: The aim of this study was to evaluate the use of green marketing in the automobile industry in Iran Khodro Company (IKCo). Four hypotheses of are examined in this research. The target population consisted of all managers of Iran Khodro (IKCo). Sampling method of this study is a simple random sampling and 200 people were selected for data collection. To analyze the data and test the hypothesis, confirmatory factor analysis using structural equation Amos Software Version 22 was used. According to the results all of 4 variables including quality, advertisements, innovation and price are effective on the automobile industry and have been confirmed with <5% significance level.
Mohammad Reza Salemi and Farshid Namamian, 2016. Applying Green Marketing in the Automobile Industry (Case Study) (IKCo). International Business Management, 10: 4767-4770.