Authors : Neda Shahsiah and Reza Sepahvand
Abstract: The success of today’s organizations is dependent to more knowledge of customers, competitors and other factors affecting the market. Experience has shown that organizations that to make better use of knowledge and their intellectual resources are more oriented to the market mechanism. The purpose of this study was the mediating role of knowledge sharing and market orientation to enhance the intellectual capital effect on the organizational innovation. In this study, in terms of target is applied and in terms of method is described. The population of this study is employees of insurance companies in Lorestan province and because of the limitation of the society, the whole members of the community were selected to the census sampling method that the numbers of them are 121 people. In this study to examine hypotheses and conceptual models were used partial least squares method and the Smart PLS Software. Results was to show that the intellectual capital has a direct and significant impact on market orientation, knowledge sharing and innovation; sharing knowledge has direct and significant impact on market orientation and innovation and market orientation has direct and significant impact on innovation.
Neda Shahsiah and Reza Sepahvand, 2016. Studying the Mediating Role of Knowledge Sharing and Market Orientation to Enhance the Intellectual Capital Effect on the Organizational Innovation (Supervision of Insurance Companies in Lorestan Province). International Business Management, 10: 4776-4782.