Authors : Reza Ebrahimzadeh Dastjerdi and Zoleikha Dehghani Ghahnayieh
Abstract: The purpose of this research is to determine cultural factors from media content (TV) in the promotion of study culture in young people of Mobarakeh Township. The method of this research was descriptive-surveying. Statistical society consisted of 5114 young people. Sample size was 389 and it was selected by multi-stage clustering sampling. Structured researcher questionnaire with 5 point Likert spectrums was used to collect data. Questionnaire validity was measured in two ways: in content validity Lavshh, structured questionnaires were distribute among professors and experts of culture area and success rate was determined with questionnaire items and calculated proportion was 0.893 questions. For reliability, alpha cronbach coefficient was calculated and calculated numbers was 0.955 for all questions. The result from this research show that significance Level of all hypotheses is <5% and near zero and overage cultural factors from media in the promotion of study culture is less than mean and because high and low limits are negative, media content (TV) does not affect the promotion of study culture of young people of Mobarakeh Township and the role of cultural factors from media is less than mean in study promotion.
Reza Ebrahimzadeh Dastjerdi and Zoleikha Dehghani Ghahnayieh, 2016. Cultural Factors from Media Content (TV) in the Promotion of Study Culture in Young People of Mobarakeh Township. International Business Management, 10: 6228-6232.