Authors : Mohammad Deheshti, Majid Karimi Nemch and Sareh Gholami Shiri
Abstract: The purpose of the present research was to study of sport portion in household consumption basket in Shiraz with an emphasis on deprived, semi well-fixed and well-fixed regions of the city. This study is an applied and descriptive survey study. The population included all households of Shiraz to a total of 441,784 households within 10 regions in 2014. The sample consisted of 400 households who had chosen by the Morgan table in the multistage cluster and randomly. The instrument was a researcher-developed questionnaire in three parts of demographic, attitude and level of physical activity and sports expenditure of households that the validity and reliability was confirmed. Data analyzing was done by descriptive and inferential statistics and the income elasticity determination method. The results indicated that however there is not a significant difference (p<0/05) between households attitudes to sport and physical activity based on their residential status (p>0/05), there is a significant difference (p<0/05) between sport expenditures of households on the basis of individual differences (education, occupation). About 0/83% of deprived, 1/03% of semi well-fixed and 0/79% of well-fixed household region expenditures were devoted to sports. Sport is considered as a necessary good in the semi well-fixed and well-fixed household regions and it is considered as a luxury good in deprived regions.
Mohammad Deheshti, Majid Karimi Nemch and Sareh Gholami Shiri, 2016. A Study of Sport Portion in Household Consumption Basket in Different Regions of Shiraz, Iran. International Business Management, 10: 6860-6867.