Authors : Sung Man Yoon and Byung Gun Jang
Abstract: As a research on the reliability of major companies in Korea, the objective of this study is to derive implications from correlation and regression analysis to identify how fair competition morale influences on reliability of major companies as an effort for them to acquire reliability as it is an important issue of the management. Results of analysis in this study are as follows. First of all, it was statistically and significantly shown that the more likely it is for responders to have a higher level of fair competition morale, the more they rely on major companies. In other words, it is interpreted that an effort for fair society is of an important element to improve reliability. Of course, it is anticipated to improve reliability of major companies through investment with CSR activities and CSV as well as institutional behaviors of major companies that have been much investing as of now. As a result, there is a higher possibility for consumers to recognize negative image on companies through violation of fair trade with stockholders, cooperative firms and affiliated companies over CSR of major companies that are exposed to less direct benefits. Therefore procedural and behavioral fairness of major companies are important more than others.
Sung Man Yoon and Byung Gun Jang, 2017. The Relationship Between Reliability of Major Companies and Fair Competition Morale in the Market: The Case of Korea. International Business Management, 11: 165-171.