Abstract: Customer is a very important part in insurance service, so insurance company should be able to choose a marketing strategy that is able to provide the attention to the needs of customers so that customers are able to achieve satisfaction. In addition to the ability to provide quality service and a good image insurance companies are required to build customer confidence in order to create satisfaction to realize customer loyalty. The aim of this research was to examine the roles of corporate image, service quality, trust and satisfaction to the customer loyalty on property insurance. The samples in this research were 130 exporters of property insurance policy holders in Indonesia. The sample collection technique used purposive sampling. The data quality was determined using validity and reliability tests by using the analysis tool of Structural Equation Modelling (SEM). The test results indicate that there is a positive and significant effect on the variables examined. Service quality has positive and significant effect on satisfaction, trust has positive and significant effect on satisfaction and satisfaction has positive and significant effect on loyalty. In other hand, corporate image has negative insignificant effect on customer loyalty.
A. Amron and M. Mahmud, 2017. Developing Marketing Strategy in Property Insurance Business. International Business Management, 11: 177-182.