Authors : Edy Purwo Saputro, Tulus Haryono, Budhi Haryanto and Hunik Sri Runing Sawitri
Abstract: This study aims to examine an influence of attitude on e-Banking with intention to use it. For banking, it is useful to describe comprehensively suitable to observation setting of an influence of attitude on an e-Banking adoption. For customers, it is meaningful to identify factors influencing an individual’s attitude on the e-Banking. The samples of the study numbered to 200 people analyzed with SEM. The findings showed that motivation to elaborate information positively influences an individual’s attitude on the e-Banking. An individual’s attitude positively influences intention to the e-Banking. The core brand does not affect intention to the e-Banking. These findings are also related to the theoretical, practical, managerial and methodological implications and implication to further studies, although, this study is limited.
Edy Purwo Saputro, Tulus Haryono, Budhi Haryanto and Hunik Sri Runing Sawitri, 2017. E-Banking Adoption in the E-Service Era. International Business Management, 11: 1991-1997.