Authors : Toktam Ronaghi and Amir Rahimpour
Abstract: To Put impulsive buying simply can be defined a sudden, severe and relatively stable desire for the purchase of products that the consumer does not need it and hasn’t planned for it. Impulsive purchases in the development of competitiveness potency in consumer markets has a significant role. Accordingly, recognition and improve the role of facilitator of these purchases has a significant role to increase the profitability of such businesses. This study examined the impact of individual factors on the urge to buy impulsively and impulsive buying behavior. The purpose of this study is functional and the research method is causal-comparative. The population of the study are PROMA shopping center consumers in Mashhad. And also, For sampling, Simple random method was used. In order to investigate the relationship between the concepts studied and their dimensions, we use confirmatory factor analysis and to examine the research hypotheses, structural equation modeling was used.
Toktam Ronaghi and Amir Rahimpour, 2017. The Study of the Impact of Individual Factors on the Urge to Buy Impulsively and Consumers’ Impulsive Buying Behavior. International Business Management, 11: 271-280.