Authors : Musriha
Abstract: This research aims to study and analyze changes in the organization and improve the organization’s values in Commercial Banking Center Mandiri Bank Surabaya. The collection of primary data through individual interviews, focus group and secondary data from the investigation of corporate documents and observation of existing employees. Analysis using SWOT matrixaims to analyze about the strengths, weaknesses, opportunities and threats as well as to improve and redesign the existing activities. Based on the SWOT matrix made it can produce 20 strategies that can be used as an alternative to Mandiri Bank Surabaya improve its performance.
Musriha , 2017. Building Employee Improvement and Organizational Change Through SWOT Analysis for Commercial Banking Center of Mandiri Bank Surabaya. International Business Management, 11: 850-858.