Authors : Cristian Rincon-Guio, Carlos Wilmer Oviedo Cordoba, Edgar Leonardo Camero Ortiz, Marcela Gonzalez Garcia, Jose Alfonso Mendoza Gallego, Angel Miguel Quiroga Ariza and Oscar Jaramillo Castano
Abstract: This study describes the behaviour of applications and registrations of trademarks in the department of Huila, Colombia. The analysis was carried out for the applications made between 2010 and 2017. A retrospective observational descriptive study was performed and the source of information was a national database named "Industrial Property Statistics (SIPI) and considered only trademark applications, trademark status, goods and services classes, nice classes and the proposer. It was found that of the total number of applications made, 56.84% were registered and 24.51% were rejected. About 57% of the proponents obtained trademark registration of which the same 8% obtained 32% of the total registrations requested. There was a direct relationship between the number of applications and the number of registrations per year. In addition, an inverse relationship was found between the number of applications made per year and the number of records approved with respect to the year of application. Additionally, a direct relationship was evidenced between the number of applications made by the bidder and the registration of the brands. These results contribute to the theory and practice of business administration, brand management, organization management and economic development and competitiveness. In addition, it serves as a baseline both nationally and internationally for future studies related to business development and brand management in developing countries.
Cristian Rincon-Guio, Carlos Wilmer Oviedo Cordoba, Edgar Leonardo Camero Ortiz, Marcela Gonzalez Garcia, Jose Alfonso Mendoza Gallego, Angel Miguel Quiroga Ariza and Oscar Jaramillo Castano, 2018. Trademark Landscape of a Southern Region of Colombia, 2010-2017. International Business Management, 12: 529-535.