Authors : J.E. Umukoro, A.J. Egwakhe and E.O. Ajike
Abstract: Creativity discourse as conceptualized in Rhode’s multidimensional theory has engendered commentary and debate as to the interaction among the components and with predictor variables. However, limited empirical evidence exists in the education sector in developing countries. Therefore, this paper determined worker’s wellbeing dimensions to creative process in selected private universities. The study research design perspective was tailored through a cross-sectional survey by the collection of data from 532 academic staff ranked as Senior Lecturer, Associate Professor and Professor through the multi-stage random sampling technique. The adapted questionnaire was considered reliable and validated through the criterion, construct and content tests conducted before it was administered. The result from multiple regression analysis revealed that worker’s well being dimensions had a positive significant effect on creative process (Adj. R2 = 0.300 (F (6, 525) = 38.900, p<0.05) in selected private universities in South-West Nigeria. It recommended that worker’s creative potential linked with the creative process should be appropriately utilized by management through fitting well being strategies.
J.E. Umukoro, A.J. Egwakhe and E.O. Ajike, 2020. Worker’s Wellbeing to Creative Process: Does It Count?. International Business Management, 14: 226-235.