Authors : Enrique Diaz and Luca Sensini
Abstract: This study aimed to investigate the diffusion and use of strategic planning techniques by companies headquartered in Argentina, focusing on SMEs and large companies. The data necessary for this study were collected through the use of a structured questionnaire administered to a sample of companies selected with a random sampling technique. Compared to the wide range of strategic planning tools suggested by the literature, the study focused on a set of 10 tools. The analysis of the results showed that most companies believe that the introduction and development of strategic planning tools and techniques are essential for the survival, development and improvement of the financial performance of their company. However, SMEs and large enterprises have shown a different approach to strategic planning and its main techniques. In particular, SMEs mainly adopted short-term strategies, of a predominantly emerging type and used a limited set of tools. Conversely, large firms predominantly adopted deliberate medium- and long-term strategies and used a broader set of tools. Correlation analysis suggested that firms with a positive attitude towards strategic planning used a broader set of strategic planning techniques.
Enrique Diaz and Luca Sensini, 2020. Strategic Planning Practices: Empirical Evidence from an Emergent Economy. International Business Management, 14: 398-403.