Authors : Sharifah Nurulhikmah Binti Syed Yasin, Noor Maizura Mohamad Noor and Mustafa Bin Mamat
Abstract: This study discusses, the needs and preferences among the Malaysian Higher School Certificate (STPM) students towards the local public universities. An interview and survey form were used in collecting data. The samples of this study were the STPM and Malaysian Higher Religious Certificate (STAM) students, who were given a set of questionnaires. The result shows that the STPM and STAM students gave several important criteria, such as financial aids, job opportunity and availability of the programmes. Meanwhile, the interview session found that the specialty of the university, the reputation of the university, the location and the convenient factors of the university are the important factors. The contribution of this study lies on the result, which can be used by the local universities as the effort to market the university and to increase the students’ enrolment. In the Decision Support System (DSS) case study, the five best rated preferences and needs would be used in the system as the third criteria to be considered by the STPM leavers.
Sharifah Nurulhikmah Binti Syed Yasin, Noor Maizura Mohamad Noor and Mustafa Bin Mamat, 2009. Determining the Preferences among the High School Students Towards the Local Malaysian Public Universities: A Case Study. International Journal of Soft Computing, 4: 215-222.