Authors : Tota Simatupang, Inayah N. Darr Zahra and Rajesri Govindaraju
Abstract: This research is conducted to evaluate the society acceptance regarding the electric car in Indonesia by examining factors that may influence consumer acceptance as well as consumer�s needs and constraints. Survey questionnaire with 262 respondents from various cities in Indonesia were gathered but only 238 of responses were used in the analysis. Using exploratory factor analysis (common factor) and multiple linear regression, it was found that there are 5 factors contributing to the acceptance of electric car in Indonesia, they are: Environmental Awareness and Benefits for the Environment (EA), Attitudes toward Technology (AT), Performance Attributes (PA), Financial Benefits (FB) and Education and Promotion (EP). Analysis of open-ended questions revealed that high purchase price of electric car will become the main obstacle even though the consumers are aware of the benefits of electric cars to the environment. This study also gives some insights concerning consumer expectation of electric car attributes, consumer preference regarding the purchasing time, consumer preference of information and education channel, perceived barriers associated with buying the electric car.
Tota Simatupang, Inayah N. Darr Zahra and Rajesri Govindaraju, 2016. Factors Affecting Electric Car Acceptance in Indonesia. Journal of Engineering and Applied Sciences, 11: 2059-2065.