Authors : Jumadi T. Simangunsong, Atik Aprianingsih and Ikha Magdalena
Abstract: Go-Jek entered the existing motorcycle taxi business in Bandung with up-to-date technology-based innovation as its competitive advantage. Easy booking from customer personal smartphone has bounced Go-Jek as the leading motorcycle taxi in Indonesia. Indeed, Go-Jek and other new entrants that have similar service characteristics bring several good impacts to people daily activities through the smartphone app penetration. In contrast, it also bring negative impacts to the existing market players. Conflict comes out between both parties unavoidably. This conceptual study gives theoretical framework about conventional motorbike taxi and Go-Jek operational procedure and literature review about how new entrants influence existing players in the market and suggestion for possible solutions to be taken based on previous similar conflict solution and experts thought. Then, this study proposes the conceptual framework of the rejection in Bandung which covers all stakeholders and related activities.
Jumadi T. Simangunsong, Atik Aprianingsih and Ikha Magdalena, 2017. Understanding the Rejection Phenomena of Technology-Based Transportation New Entrant: A Case Study of Go-Jek in Bandung. Journal of Engineering and Applied Sciences, 12: 4367-4373.