Authors : Shamsiah Abd Kadira, Anitawati Mohd Lokman and Ahmad Azran Awang
Abstract: The amount of information shared on online media is increasing at unprecedented rates in recent years. In the realm of social media, the internet users use hashtags, Tweets, posts or even funny images, not only to interpret specific events but also to promote ideas and discussions known as internet memes; this study thus provides an overview of an array of memes communication-viral memes, clustering and classification of memes. This study employs the narrative synthesis to analyse past literatures. In addition, this study attempts to provide an understanding on techniques that could classify and cluster viral memes and ultimately strives to provide evidence on the areas that could realise an integration of clustering framework and viral memes.
Shamsiah Abd Kadira, Anitawati Mohd Lokman and Ahmad Azran Awang, 2017. An Overview of Clustering the Virality of Memes. Journal of Engineering and Applied Sciences, 12: 8505-8512.