Journal of Engineering and Applied Sciences

Year: 2018
Volume: 13
Issue: 9
Page No. 2622 - 2630

The Role of Customer Relationship Management in Strengthening the Effect of Knowledge Acquisition Capability on Corporate Performance

Authors : Agustinus Andy Toryanto and Harry Soesanto

Abstract: This study aimed to examine the influence of relational capability, value creation competency and knowledge acquisition capability on corporate performance. Furthermore, this study examined the influence of the three variables on corporate performance by using customer relationship management as a mediator. The method used in this study was causality quantitative method. The data were collected through survey using questionnaires with the sample involving 205 respondents. The result of the analysis using SEM showed a support for the hypothesis stating that relational capability, value creation competency and knowledge acquisition capability have a direct positive effect on corporate performance. In addition, customer relationship management also had a role as a mediator in the influence of relational capability, value creation competency and knowledge acquisition capability on corporate performance.

How to cite this article:

Agustinus Andy Toryanto and Harry Soesanto, 2018. The Role of Customer Relationship Management in Strengthening the Effect of Knowledge Acquisition Capability on Corporate Performance. Journal of Engineering and Applied Sciences, 13: 2622-2630.

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