Authors : Rabiah Adawiah Abu Seman and Nadya Yusrina Putri
Abstract: The Excitement of Internet of Things (IoT) has overlooked its effect on music industry; demanding a need to curb digital music piracy before IoT’s booming. Technology Acceptance Model 2 is still too general despite of validations by many researches on information technology consumption specifically online music piracy and requires integration of additional theories or model for complete information technology consumption details. This study proposes an integrated model of Technology Acceptance Model 2 (TAM2) with self-control theory upon finding solutions to music industry’s threats by digital music piracy through on-demand streaming music services. First research objective is to test the constructs of digital music piracy; perceived of usefulness, perceived ease of use, social influence, perceived enjoyment and self-control. Second research objective is to test the mediating role of on-demand streaming music services in curbing digital music piracy.
Rabiah Adawiah Abu Seman and Nadya Yusrina Putri, 2018. Curbing Digital Music Piracy Through on-Demand Streaming Music Service. Journal of Engineering and Applied Sciences, 13: 3671-3676.