Authors : Akra Masena,, Burin Plengdeesakul and Souneth Phothisane
Abstract: The objective of the thesis on the meaning creation process of realism media in Lao PDR under the new economic mechanism is to investigate the background of realism media in Lao PDR and the meaning creation process of realism media in Lao PDR under the new economic mechanism concept. This is a qualitative research work and the research tools included surveys, observations, interviews and group discussions. Data were analyzed by structural functional theory, representation theory, semiology theory and communication theory and then presented by descriptive method with images. According to the study, it was found that the realism media had occurred and developed continuously in Laos. The development could be divided into 4 phases: Phase 1 during 1893-1950 when leaflets were first used according to Marxism and Leninism, Phase 2 during 1950-1975 when the first realism media was produced in Lao PDR which was an independent Laotian newspaper, Phase 3 during 1975-1986 when the admiration was changed to socialism and realism media acted as the main medium for the Lao People’s Revolutionary Party and Phase 4 from 1986-present when Lao PDR has implemented a new policy. According to technological and cultural factors which played a more important role in realism media in terms of meaning creation for realism media in Lao PDR under the New Economic Mechanism (NEM), it was found that there were 3 meaning creation processes meaning in the component of communicator coming from 2 groups of people-government news sources or political parties or mass media, meaning in the text which created an accepting image to make the people trust the government and meaning in the context which included images or messages conveyed in the media representing certain circumstances and social environment at that period of time. Society and communication guided each other and arts and cultures had been increasingly embedded in the media.
Akra Masena,, Burin Plengdeesakul and Souneth Phothisane, 2018. The Meaning Creation Process of Realism Media in Lao PDR Under the New Economic Mechanism. Journal of Engineering and Applied Sciences, 13: 4458-4462.