Authors : Nor Hafida Hamzah and Ahmad Zaharuddin Sani Ahmad Sabri
Abstract: The development in communication technology, especially in the usage of electronic devices, the internet and social media such as Facebook, Twitter and Blog has become a new phenomenon whether at the micro or macro cultural level in societies. The term ‘without borders’ has embrace the communication level one step ahead in connecting people throughout the world. As the fact, the president of the united states, Barack Obama has intelligently using social media, Facebook, Twitter, YouTube and website Blog in promoting himself in arising vote in the President USA election 2008. However, does communication skills through social media is enough for a youth leader to be effective? The view of this study is based on the quantitative survey. A total of 1000 questionnaires were distributed among youth leaders in Malaysia and 727 were completed and analyzed. By any means, the youth leaders need to adapt with the changes and current technology development for improvement in their leadership skill and communication.
Nor Hafida Hamzah and Ahmad Zaharuddin Sani Ahmad Sabri, 2018. Enhancing Effective Leadership: The Role of Social Media among Youth Leaders in Malaysia. Journal of Engineering and Applied Sciences, 13: 5313-5316.