Authors : Vina Mahdalena, Pudji Muljono and Cahyono Tri Wibowo
Abstract: This research aimed to analyze the effect of farmer-to-farmer video design which was manipulated by message sidedness (one and two-sided) to gain knowledge and to change farmer’s attitude about Good Agricultural Practice (GAP) of shallots. The samples of the study were ninety six farmers in Gempol Sari village who had not implemented GAP yet. This study applied an experimental design with Solomon four-group design, to find the pre-test sensitization, especially for attitude variable. The results indicated that pre-test sensitization was not significant when testing the experimental messages sidedness to gain knowledge and to change attitude. The farmer-to-farmer video was significantly effective in gaining knowledge. The video contains a one-sided message which was significantly effective in changing attitude about GAP of shallots but has no effect on two-sided message. In addition, characteristics of farmers such as age, education and period of farming are not significantly correlated to knowledge gaining and attitude changing.
Vina Mahdalena, Pudji Muljono and Cahyono Tri Wibowo, 2018. The Effects of Video Message Design to Farmer’s Knowledge and Attitude about Good Agricultural Practices (GAP) of Shallots in Banten Province Indonesia. Journal of Engineering and Applied Sciences, 13: 5764-5770.