Authors : Mahir Pradana and Sutan Muhammad Razief
Abstract: Customers in the service industry expect to get quality and satisfying service. The purpose of this research is to see how the implementation of market strategy conducted in AutoBridal priority 5, service company in Bandung, Indonesia in terms of marketing mix and customer value. The research method in this research is descriptive method with the object of analysis 76 AutoBridal Bandung customers. The result exposes the conclusions that the AutoBridal Bandung customers found that marketing mix conducted is already in decent criteria as well as the customer value. Market strategy in terms of targeting implemented by AutoBridal Bandung is done by adjusting consumption patterns in the provision of products and services, services that prioritize customer satisfaction.
Mahir Pradana and Sutan Muhammad Razief, 2018. Increasing Customer by Value Marketing Mix in Service-Based Business. Journal of Engineering and Applied Sciences, 13: 6118-6122.