Authors : Sabihaini and Januar Eko Prasetio
Abstract: Companies should have the capability and Non-Market Capabilities (NMC). Both allow to reduce the negative impacts of policies that can be realized through communication. Hence, the NMC can improve the performance of the company if the conditions are not optimal. This weakness is due to the operating pressure of the environment that are controlled by government regulation related products and services related to public needs. Thus, the capability to be dynamic and able to integrate internal and external competence in responding to rapidly changing business environment. The objective of this research is to develop a model MNC role in simplifying government regulations on the performance and role in mediating resource diversification strategy is complex and build relationships NMC, resources, complexity of the environment, diversification strategy and performance. This research has resulted in a model that is able to simplify the NMC role of government regulations on the performance and role in mediating resource strategy of diversification within the complex environment. NMC is the ability of effective communication with stakeholders that allows banks to benefit from the governmen's involvement.
Sabihaini and Januar Eko Prasetio, 2018. Non-Market Capability: Improve Performance Banking Industry. Journal of Engineering and Applied Sciences, 13: 8142-8147.