Authors : Ahmed Hadi Talib, Zafar Nasser Hussain and Zainab Abdel Razzaq Abood
Abstract: The aim of this research is to verify the role of e-Marketing represented by (advertising, CRM, direct marketing) in enhancing organization’s reputation on a sample of electronic marketers in the province of Babylon (governorate center) where distributed (40) questionnaires. The response rate was 100%. The appropriate statistical methods (repetitions, arithmetic mean, simple regression, coefficient of influence, correlation coefficient) were used to analyze the obtained data. The research concluded that there is correlation and impact relationship that statistical significance between e-Marketing and organization’s reputation. The most prominent results were the existence of a significance statistical relationship for each of the dimensions of e-Marketing according to the strongest impact (advertising, CRM, direct marketing). The most recommendations are focusing on customer relationship management as an essential part of e-Marketing dimensions by keeping pace with the customer before and after the purchase, the need to activate credit cards for customers as many as possible to encouraging them to conduct electronic exchanges of e-Marketing, make laws that protect the customer and marketer of electronic marketing cons to stimulate the conduct of electronic transactions. This is reflected positively on the organization’s reputation and its acquisition of a larger share of the market.
Ahmed Hadi Talib, Zafar Nasser Hussain and Zainab Abdel Razzaq Abood, 2019. The Role of the Electronic Marketing Adoption in Enhancing the Organization’s reputation: A Survey Research of a Sample of Electronic Marketers in Babylon Province. Journal of Engineering and Applied Sciences, 14: 3094-3103.