Journal of Mobile Communication

Year: 2007
Volume: 1
Issue: 1
Page No. 29 - 35

The Impact of Internet Marketing on Customer Satisfaction: A Study Malaysian Perspectives

Authors : Ahasanul Haque and Ali Khatibi

Abstract: The purpose of this study is to identify the statistical relationships between customer satisfaction and factors affecting Internet Marketing. From an intensive literature review, advertising effect, confidence, customer services and expertise and familiarity have been studied to reflect the influence of Internet Marketing. Correlation coefficient matrix was used to determine the degree of relationship between future Internet Marketing and factors concerned of current user of Internet shopping. The results show that all four factors such as advertising, confidence, customer services and expertise and familiarity have significant impact on Internet Marketing. In addition, Internet Marketing may relate to underlying uncertainty of customers as to the security of transaction through Internet. Customer may not yet be ready for the transaction purposes where security issues are main concern.

How to cite this article:

Ahasanul Haque and Ali Khatibi , 2007. The Impact of Internet Marketing on Customer Satisfaction: A Study Malaysian Perspectives. Journal of Mobile Communication, 1: 29-35.

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