Authors : 1Md. Abul Kalam Azad , 2Md. Sahidur rahman and 3P. C. Pardeshi
Abstract: The main objective of the article is to high light on the application of Internet as a media in advertising. Some selected issues on Internet advertising are discussed in the article. The article comprises issues like the growth, impact and characteristics of Internet advertising, application, problems of Internet advertising as well as various measures to overcome the problems.
1Md. Abul Kalam Azad , 2Md. Sahidur rahman and 3P. C. Pardeshi , 2005. Internet Advertising: An Emerging Media . Pakistan Journal of Social Sciences, 3: 544-548.