Authors : Samson Olasunkanmi Oluga
Abstract: Various goods or products and services of producers or/and manufacturers compete with those of other producers or/and manufacturers. Hence, various advertisement techniques are often used by advertisers of goods or products, services or ideas to distinguish theirs, captivate the attention or arouse the interest of the target audience and ultimately make them desire or buy the advertised goods or products, services or ideas. This study therefore, attempts an examination of a number of selected contemporary Nigeria advertisements. It equally explores the presentation techniques of the advertisements in question. Finally, it establishes and criticizes the use of innovative linguistic and non-linguistic advertisement techniques.
Samson Olasunkanmi Oluga , 2010. A Critique of Linguistic and Non-Linguistic Innovative Techniques of Contemporary Nigerian Advertisements. Pakistan Journal of Social Sciences, 7: 318-324.