Authors : Zunirah Talib, Suhaiza Zailani and Yusserie Zainuddin
Abstract: The Malaysian Prime Minister, Datuk Seri Abdullah Ahmad Badawi has introduced the concept of progressive Islam or Islam Hadhari in his administration for the betterment in the quality of life of the people. As Malaysia is recognized as a modern Islamic country, it has the added advantage of becoming an important base for the production of halal food (food suitable for Muslim consumption). There is a growing global market for halal food which is estimated to be RM 560 billion (US$ 150 billion) per annum. However, some halal food manufacturers have not complied with the regulations set by the Malaysian authorities even though they have been certified with the halal logo from JAKIM. The commotion pertaining to this issue has been immense whereby the Muslim consumers in Malaysia have begun to question the effectiveness of current halal orientation adopted by Malaysia’s businesses.
Zunirah Talib, Suhaiza Zailani and Yusserie Zainuddin, 2010. Conceptualizations on the Dimensions for Halal Orientation for Food Manufacturers: A Study in the Context of Malaysia. Pakistan Journal of Social Sciences, 7: 56-61.