Abstract: The naming pattern of Pakdaengang in the Society of Makassar ethnic. The impact of globalization is a process of socio-cultural naming of Pakdaengang as well as a proper name, title, honor and greetings in the realization of interaction of Makassar ethnic society in which is guided by cultural values of Makassar ethnic society. Pakdaengang can be a marker of identity in the society social system. Pakdaengang also will be a honor greeting to the people who get the Pakdaengang. The method used in this research is grounded research method. In this case the researchers choose a phenomenological as schools that are relevant to the research problem that is on the impact of globalization of the change of Pakdaengang naming system in the traditional era (<1970) to the modern era (>1970). This research has been done to the people who live in the some districts of South Sulawesi such as Gowa District, Takalar and Makassar City as place to live of Makassar Ethnic society population. Makassar ethnic is native speaker of Makassar languange and who live in Makassar society environment and who has Makassarnese parents. Data collected through questionnaires and interviews. The samples of this research were 260 people who are determined purposively in the administration regions and live in the Makassar ethnic’s area. The results of research that the influence of globalization can be major of change of traditional Makassar ethnic communities naming to modern within a period of eight decades since in 1970 related to the characteristics of the naming of Makassar ethnic communities. First, a shift in naming practices are part of a larger social processes which are finding a new identity. Self identifying to the Makassar ethnic elements has been a big decline, it is triggerd by the competing orientation between the East (Arab/Islam) and to the West. Second, a major change in the less than a century show that ethnic Makassar has properties that are very open to outside influences. In the other hand, this can be interpreted as the flexibility and dynamics of Makassar ethnic to the outside influences. Instead, this reality can also be interpreted as a weakness of internal ethnic Makassar defense to against the foreign influences.