Authors : Siti Sarah Omar, Mohamed Ismail Parkir Mohamed, Siti Anisah Atan, Rohaizan Ramlan and Yunos Ngadiman
Abstract: Relational dynamics factors play their important roles in maintaining a long term buyer and supplier relationship. The purpose of this research is sought to determine the relational dynamics factor that influence buying decision among Malaysian Chinese Small and Medium Sized (SMEs). The literature review has shown that there are four relational dynamics factors that influence buying decision and they are trust, communication, commitment and cooperation. The uniqueness of this study is the emphasis on the relational dynamics factors on the Malaysian Chinese SMEs practices. Finally, this study maps out how future research could embark on the empirical analysis of the Malaysian Chinese practices in their buying decisions.
Siti Sarah Omar, Mohamed Ismail Parkir Mohamed, Siti Anisah Atan, Rohaizan Ramlan and Yunos Ngadiman, 2016. Relational Dynamics Factors That Influence Buying Decisions: A Review of Malaysian Chinese SMEs Practices. The Social Sciences, 11: 2662-2667.