Abstract: In Vietnam, the application of social media with regard to managing and informing library activities is increasingly attracting the attention of university libraries. This study aims to examine and clarify the features, roles and different forms of social media available to university libraries. It seeks to show and analyse recent survey results pertaining to the use of social media in 25 university libraries in Vietnam on May 2016. Finally, it draws upon the information documented in order to propose recommendations on how to maximize the benefits that social media can bring to university libraries in Vietnam.
T.L. Bui and K.S.M. To, 2016. Developing the Use of Social Media in the Activities of University Libraries in Vietnam. The Social Sciences, 11: 3894-3900.